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SEO or Search Engine Optimization is the process of addressing elements in the webpage to make it more recognizable to web based search engines. Search engines send out spiders looking for specific information when a search is conducted. The webpage contains the information. Without the specific information, the spider will pass over. This information is contained in meta tags, text, pictures, links, web directories and more. All the information is assembled to form a ranking. The higher your webpage is ranked with that search engine, the higher the placement will be when someone searches for you. A ranking on one search engine may not be the same as a ranking on another search engine. The site must be optimized in a way to appeal to all search engines. Banfield Project includes this service with all web design packages. Our theory is why buy the page if no one will see it?

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